Sales & Negotiation Masterclass

A practical, end-to-end Sales & Negotiation Masterclass for anyone who has to win business and agree terms — founders doing their own selling, freelancers and consultants quoting their own work, account managers growing existing accounts, and anyone responsible for revenue whether or not 'sales' is in their job title. Across ten in-depth modules you will build a complete, repeatable selling system: from the mindset and the pipeline, through prospecting, qualifying, discovery and proposals, to objection handling, closing, negotiation and long-term account growth.

You will learn to reframe selling as helping the right person buy (consultative selling — diagnose, then prescribe), build and forecast a CRM-backed pipeline using real conversion maths, define a sharp Ideal Customer Profile and run value-first outreach that earns replies, qualify hard with BANT and treat fast disqualification as a win, run a SPIN discovery conversation that quantifies the cost of the problem, write proposals that sell the outcome with value before price, surface and solve the real objection without reflexively discounting, ask for the business directly with honest urgency, and negotiate terms using BATNA, anchoring and variable-trading toward a durable win-win — including your own rate or salary.

Every module is brought to life with realistic scenarios, branded diagrams of the key frameworks, a knowledge check after each module, and a downloadable Quick Reference you can keep beside you on real deals. Finish with a scenario-based final assessment (80% to pass, unlimited attempts, every answer explained) and earn your Certificate of Completion.

A note on honesty: this is modern consultative selling — helping the right person buy something that genuinely fits — not manipulation, high-pressure tactics or tricks. Those tactics damage reputation and do not survive contact with smart buyers. And nothing here is a magic script: results depend on doing the reps (actually having the conversations), on having an offer people want, and on selling into a market that has the problem you solve. A great process applied to a weak offer still loses — but a great process applied to a real offer compounds into durable, referral-driven revenue.