SEO Masterclass
Pivotal University
£99.00
Enrol now — £99.00
FOR TEAMS
Train your whole team
Buy seats, invite your people, and track everyone’s progress from one place.
Instant access · Learn at your own pace
43 lessons
11h 45m total
Lifetime access
A practical, current SEO Masterclass for marketers, small-business owners, freelancers and bloggers who want their pages to be found in search — without needing to be technical wizards. Across ten in-depth modules you will learn how search engines actually crawl, index and rank pages, how Google judges quality through E-E-A-T and its helpful-content system, and how to turn that understanding into durable organic visibility.
You will research what your audience genuinely searches for and read the intent behind every query, structure pages and a whole site so both humans and search engines understand them, and fix the technical issues — Core Web Vitals, mobile-first indexing, crawlability, redirects and indexation control — that quietly hold rankings back. You will build topical authority with a pillar-and-cluster content model, earn quality backlinks the white-hat way through digital PR, win in local search with a fully optimised Google Business Profile, and measure real results in Google Search Console and GA4 rather than chasing vanity metrics.
The course is built for the search landscape as it is now, not as it was five years ago: AI Overviews, ChatGPT search and Perplexity, the reality of zero-click search, and Generative Engine Optimisation — earning citations in AI answers, not just blue-link clicks. It closes by bringing everything together into a structured audit, an impact-led roadmap, and a smart way to stay current as Google ships thousands of changes a year.
An honest note on scope: SEO is a long game. Most meaningful results take three to nine months, not weeks, and nobody can guarantee a #1 ranking — Google's system is a black box you influence, not control. This course deliberately teaches durable, white-hat fundamentals over chase-the-algorithm tactics, because tactics expire and the fundamentals are exactly what compounds into lasting organic visibility. Finish with a scenario-based final assessment (80% to pass, every answer explained) and earn your Certificate of Completion.
You will research what your audience genuinely searches for and read the intent behind every query, structure pages and a whole site so both humans and search engines understand them, and fix the technical issues — Core Web Vitals, mobile-first indexing, crawlability, redirects and indexation control — that quietly hold rankings back. You will build topical authority with a pillar-and-cluster content model, earn quality backlinks the white-hat way through digital PR, win in local search with a fully optimised Google Business Profile, and measure real results in Google Search Console and GA4 rather than chasing vanity metrics.
The course is built for the search landscape as it is now, not as it was five years ago: AI Overviews, ChatGPT search and Perplexity, the reality of zero-click search, and Generative Engine Optimisation — earning citations in AI answers, not just blue-link clicks. It closes by bringing everything together into a structured audit, an impact-led roadmap, and a smart way to stay current as Google ships thousands of changes a year.
An honest note on scope: SEO is a long game. Most meaningful results take three to nine months, not weeks, and nobody can guarantee a #1 ranking — Google's system is a black box you influence, not control. This course deliberately teaches durable, white-hat fundamentals over chase-the-algorithm tactics, because tactics expire and the fundamentals are exactly what compounds into lasting organic visibility. Finish with a scenario-based final assessment (80% to pass, every answer explained) and earn your Certificate of Completion.
Course Curriculum
12 sections · 43 lessons · 11h 45m
How Search Engines Work
Helpful Content, E-E-A-T, and YMYL
20 min
Knowledge Check
3 min
Keyword Research & Search Intent
Search Intent: The Foundation of Everything
15 min
Reading the SERP to Confirm Intent
15 min
Long-Tail Strategy, Difficulty, and Tools
25 min
Keyword Clustering and the Topic Map
20 min
Knowledge Check
3 min
On-Page SEO
Titles and Meta Descriptions That Earn the Click
20 min
Heading Hierarchy and Content Structure
15 min
Internal Linking: The Connective Tissue
20 min
URLs, Images, and Accessibility
15 min
Schema Markup and Rich Results
20 min
Knowledge Check
3 min
Technical SEO
Core Web Vitals and Page Speed
25 min
Mobile-First Indexing and Crawlability
20 min
Indexation Hygiene, Sitemaps, HTTPS, and Redirects
25 min
Knowledge Check
3 min
Content & Topic Clusters
Topical Authority and the Pillar-Cluster Model
25 min
Creating Content That Actually Ranks
25 min
Refreshing, Pruning, and Avoiding Cannibalisation
20 min
Knowledge Check
3 min
Link Building & Off-Page SEO
Why Links Still Matter — and What Quality Really Means
15 min
Digital PR and Earning Links at Scale
25 min
Penalties, Disavow, and Off-Page E-E-A-T
20 min
Knowledge Check
3 min
Local SEO
Google Business Profile Mastery
20 min
Relevance, Distance, Prominence, and Reviews
20 min
NAP, Citations, and On-Site Local Signals
20 min
Knowledge Check
3 min
SEO Tools & Measurement
Google Search Console as Your Source of Truth
25 min
GA4, Rank Tracking, and Reporting That Matters
25 min
Knowledge Check
3 min
AI Search & GEO (Generative Engine Optimisation)
The Shifting Search Landscape
20 min
GEO — Earning Citations in AI Answers
25 min
Knowledge Check
3 min
SEO Audits, Strategy & Staying Current
Running a Structured SEO Audit
25 min
Prioritisation and Building an SEO Roadmap
20 min
Algorithm Updates, Penalties, and the Long Game
30 min
Knowledge Check
3 min
Resources & Glossary
Quick Reference & Glossary
5 min
Final Assessment & Certification
Final Assessment
25 min
Frequently asked questions
Does the certificate expire or need refreshing?
The certificate does not expire. That said, search changes constantly, so the course teaches durable fundamentals and shows you how to stay current as Google and AI search evolve. Revisiting the material periodically is sensible.
Who is this course for?
It is built for marketers, small-business owners, freelancers and bloggers who want their pages found in search without being technical experts. It suits beginners building a foundation and practitioners wanting an up-to-date, structured refresh.
Is this SEO course accredited or recognised?
No. Pivotal University has no external accreditation, so this is a certificate of completion rather than a regulated or accredited qualification. It is CPD-aligned practical training, and you earn the certificate by passing the final assessment.
How long does the course take?
There is around 11 hours and 45 minutes of content across 43 lessons. Because it is self-paced, you can work through it in one go or spread it over several sessions, and your progress is saved as you go.
Do I get a certificate?
Yes. When you complete the modules and pass the final assessment (80% to pass, with unlimited attempts and every answer explained), you earn a Certificate of Completion. You can download it and add it to your CV or LinkedIn profile.
Is it self-paced, and are there any prerequisites?
Yes. Every course is fully online and self-paced with lifetime access, so you can start anytime and learn at your own pace on any device. There are no prerequisites unless the course says otherwise.
£99.00
Enrol now — £99.00
FOR TEAMS
Train your whole team
Buy seats, invite your people, and track everyone’s progress from one place.
Instant access · Learn at your own pace
43 lessons
11h 45m total
Lifetime access