Google & Meta Ads: Paid Advertising Masterclass

A complete, practical masterclass in paid advertising across Google Ads and Meta Ads (Facebook and Instagram) for SMB owners running their own campaigns, freelancers and agency newcomers who need to deliver client results, aspiring PPC and performance marketers building a career, and e-commerce sellers chasing profitable, scalable customer acquisition. You will learn to plan, build, launch, measure and optimise campaigns end-to-end — choosing the right platform for the job, wiring up conversion tracking before you spend, structuring accounts the way the modern AI-driven platforms actually want, writing and testing ad creative, building landing pages that convert the clicks you pay for, and reading the data to cut losers and scale winners.

Across ten in-depth modules you will master the intent-versus-interruption mental model (Google captures demand, Meta generates it), the unit economics that decide profit (CAC, ROAS, AOV, margins and break-even ROAS), Google Search structure and Quality Score, Performance Max, Shopping and Demand Gen, bidding strategies and the all-important learning period, Meta campaign setup with the Pixel and Conversions API, audience building and broad AI-driven targeting, thumb-stopping mobile-first creative (where "creative is the new targeting"), conversion-focused landing pages, tracking, attribution and blended measurement in a privacy-restricted, post-cookie world, and the optimisation, scaling and AI practices that bring the whole system together — all reinforced with branded diagrams, realistic scenarios, a knowledge check after every module, and a downloadable Quick Reference to keep.

This course teaches principles over button-clicks. Google and Meta both ship interface changes every month, so where a feature lives may move, but why and when you use it will not. Throughout, the focus is on the durable fundamentals — economics, tracking, account structure, creative, landing pages and disciplined measurement — that survive every UI refresh and platform pivot.

Please note: this is an honest, hands-on course, not a get-rich-quick scheme. To truly learn paid advertising you must spend real money — there is no substitute for live data, and a realistic learning budget is roughly £20-50/day per platform for a few weeks. Expect a volatile, sometimes unprofitable learning phase. And remember that paid ads amplify whatever you already have: your profitability depends on your offer, margins and landing page at least as much as the ads themselves. Pointed at a weak offer or a poor page, even great ads lose money faster, not slower.